Riot Games Executives Grapple with Unconventional Internet Terminology

08/18/2025

A peculiar incident unfolded at a recent Riot Games leadership meeting, where high-ranking executives reportedly found themselves in an unexpected educational moment regarding contemporary internet lexicon. According to Steven Mortimer, a gameplay director for Teamfight Tactics, a League of Legends spin-off, the leaders were compelled to decipher the meaning of the term "gooning" on stage. This unusual situation, shared by Mortimer in a livestream, underscores the widening gap between traditional corporate understanding and the rapidly evolving language of online communities, particularly within the gaming sphere.

This candid disclosure sheds light on how pervasive internet culture has become, even influencing the inner workings of major corporations. The gaming industry, often at the forefront of digital trends, frequently sees its language and subcultures bleed into mainstream awareness. The fact that terms originating from niche online communities are now being discussed at a strategic level within a company like Riot Games, known for its significant cultural impact with titles like Arcane, suggests a fascinating, albeit comical, adaptation to the realities of its audience.

Ultimately, this amusing anecdote serves as a reminder that the digital landscape is constantly reshaping our language and interactions. While seemingly trivial, the moment executives were briefed on such a term reflects the dynamic interplay between creators and their communities. It suggests a world where genuine engagement with audience culture, however unconventional, might inadvertently contribute to unexpected outcomes, much like how the revenue from virtual items can fund high-quality animated productions. The incident, though out of context, offers a hilarious glimpse into the challenges and surprises that arise when the digital world collides with corporate formality, fostering an environment where even the most obscure online phrases can spark executive discussions.