Starbucks in South Korea Discourages Desktop PC Use

08/14/2025

In a burgeoning trend across South Korea, a significant number of individuals have adopted coffee shops, particularly Starbucks outlets, as their preferred remote workspaces. These patrons, colloquially known as \"cagongjok,\" have increasingly been observed setting up elaborate work stations within the cafes, complete with desktop computers, large monitors, and even personal printers. This practice has led to Starbucks Korea issuing polite but firm notices requesting customers to limit the use of bulky equipment, as it impacts the shared environment and capacity of the establishments.

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This phenomenon is not isolated to Korea, although it has become particularly pronounced there, given the nation's vibrant and rapidly expanding cafe scene. With over 2,000 Starbucks stores, South Korea boasts one of the highest concentrations globally. The proliferation of cafes has seemingly blurred the lines between a casual coffee stop and a full-fledged office, leading some individuals to monopolize tables and power outlets for extended periods. This has prompted a reevaluation of cafe etiquette, as the comfort and accessibility provided by these spaces are being pushed to their limits by what some might consider overly ambitious setups.

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The pushback from coffee shop management highlights the evolving landscape of public spaces in the age of flexible work. While these establishments strive to provide a welcoming atmosphere for all, the line must be drawn when personal productivity infringes on the communal nature of a cafe. It serves as a reminder that mutual respect and consideration for others are paramount in shared environments, ensuring everyone can enjoy these spaces harmoniously. Ultimately, finding a balance between individual needs and collective well-being is essential for fostering positive community interactions.