Union Stands Firm on AI Protections in Gaming Industry

The debate over artificial intelligence and its implications for performers in the gaming sector has taken a pivotal turn as SAG-AFTRA, representing 160,000 media professionals, counters employers' proposals with clear demands. In their latest response, the union highlights key concerns regarding payment structures and the use of digital replicas. They argue that current employer offers fall short in safeguarding past performances while introducing new risks for future ones.

A major point of contention revolves around how secondary performance payments are redefined and the conditions under which vocal digital replicas may be used. Employers have suggested that only new performances created under specific agreements would receive protection, leaving prior works vulnerable. SAG-AFTRA insists that all performances recorded under these agreements deserve equal protection regardless of when they were made. Furthermore, they emphasize that performers must consent before any replica is utilized, even within franchises where they've previously contributed.

Beyond contractual specifics, this dispute underscores broader ethical considerations about technology's role in creative industries. As unions advocate for fair compensation and informed consent, they also push for industry standards that respect artists' rights amidst rapid technological advancements. By rejecting proposals that could financially penalize performers during strikes or allow unrestricted use of their digital likenesses, SAG-AFTRA champions principles of fairness and transparency. This stance not only protects individual creators but strengthens the entire entertainment ecosystem by fostering trust between stakeholders.