Level-5 CEO Advocates for Human Creativity Amid Rising AI Use in Game Development

05/14/2025

In a world increasingly dominated by artificial intelligence, Level-5's CEO Akihiro Hino has taken a stand emphasizing the irreplaceable role of human creativity. Despite acknowledging the significant impact of AI on game development, from coding to art and music, Hino asserts that the essence of quality lies in the "aesthetic eye" of creators. With AI handling up to 80-90% of game creation tasks, humans are still pivotal in finalizing and approving content. Speaking at the Top Game Creators Academy, Hino urged young developers to hone their aesthetic judgment while embracing AI as a tool, not a replacement.

A Visionary Perspective on AI and Human Collaboration in Gaming

In the vibrant era of technological advancement, the gaming industry is witnessing a transformative shift with the integration of artificial intelligence. At a prestigious event for aspiring game creators, Akihiro Hino, the visionary leader of Level-5, shared insights into the evolving landscape of game development. The setting was the welcoming ceremony for new enrollees at the Top Game Creators Academy, an initiative fostering talent in Japan’s burgeoning game creator community.

Hino revealed that current programming practices see a substantial portion—up to 90%—of code generated by AI, subsequently refined by human hands. This trend extends beyond coding, impacting art, music, and planning sectors. Yet, Hino underscored the necessity of human discernment, advocating for creators to cultivate an “aesthetic eye” capable of distinguishing excellence regardless of origin.

The academy, supported by both governmental and private entities, provides an ideal environment for nurturing this critical skill. Hino emphasized that future top creators must integrate AI seamlessly into their workflows, using it as an extension of their capabilities while maintaining a keen sense of refinement.

From his perspective, the adoption of technologies like Stable Diffusion for preliminary drafts and visual enhancements marks a strategic approach where AI complements rather than replaces human ingenuity. Examples such as Level-5's utilization of AI in various capacities highlight the nuanced balance between machine efficiency and personal touch.

Looking ahead, Hino's message resonates deeply within the industry, encouraging a harmonious blend of technology and humanity to produce groundbreaking works that resonate globally.

As a journalist covering this topic, it's clear that Akihiro Hino's perspective offers a balanced view of the future of game development. By championing the use of AI as a tool rather than a substitute, he sets a precedent for how industries can responsibly integrate emerging technologies. His emphasis on the importance of human judgment reminds us that even amidst rapid technological progress, the heart of creativity remains uniquely human. This approach not only preserves the integrity of artistic endeavors but also paves the way for innovation that respects its origins.